FrontDoor, at www.frontdoor.com, is in the beta testing stage, Scripps Networks said in a news release, but will expand to provide localized, in-depth information. It is an offshoot of Scripps' HGTV cable network, which offers home improvement programming.
Besides property listings, the site offers videos, including an original Web series, along with real estate and home finance tools.
"FrontDoor closes the loop for millions of home enthusiasts who know and trust HGTV as a valued resource, while also supporting the business strategy of strengthening our footprint in the home space online, as well as on-air," said John Lansing, president of the Knoxville, Tenn.-based cable network.
Scripps Networks is a unit of Cincinnati-based media company E.W. Scripps Co. (NYSE: SSP).
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source: bizjournals.com
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